ActionAid

Strategy 2028 

Working closely with the in-house digital team at ActionAid we developed a clean, dynamic digital experience that conveyed the Strategy 2028 content in a simple, effective way. We had to take into account the existing brand guidelines whilst creating an ownable look and feel for the campaign.

The site also had to be managed in-house so we provided an intuitive CMS system that was accessible to the team and allowed daily updates if required. 

The site initially worked separately from the main ActionAid site infrastructure and was later consolidated as the main ActionAid site(s) underwent a large redesign and build.

Read more here →

What we did
Design & Art Direction
Digital Strategy
Website & CMS Build

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Selected Works

MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design

BREAKS TeesArt Direction, Creative Direction, Apparel

Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design

Newtype - Visual IdentityArt Direction, Creative Direction, Music Design

GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

Inflection Point - RebrandBranding, Identity

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Nookie - In @ The Deep End LPSleeve Design, Music Design

Blame - Into The Void LPSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London