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ActionAid

Strategy 2028 

Working closely with Nick Purser Design and the in-house digital team at ActionAid we developed a clean, dynamic digital experience to bring the Strategy 2028 campaign to life clearly and dynamically. We had to consider the existing brand guidelines whilst creating an ownable look and feel for the campaign.

The site also had to be managed in-house so we provided an intuitive CMS system that was accessible to the team and allowed daily updates if required. 

The site initially worked separately from the main ActionAid site infrastructure and was later consolidated as the main ActionAid site(s) underwent a large redesign and build.

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What we did
Design & Art Direction
Digital Strategy
Website & CMS Build
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Selected Works
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
POLE - FilmArt Direction, Visual Identity, Film Titles
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Power ProjectStrategy, Digital

Gareth Paul Jones Studio is an independent multidisciplinary London-based design studio for changemaker brands.

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