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FUTURE ENGINEERS

Visual Identity


In 2001 I worked on various sleeve designs for the Future Engineers whilst working in the design department at Good Looking Records. Fast forward to 2021, and following a long overdue catch-up, they briefed me to refresh their visual identity.

Lee from Future Engineers wanted something fresh and contemporary that would give them a base to relaunch the label and music. So we worked from the ground up producing a completely new look and feel, centred around the new 'FE' logo marque. An updated typography and graphic system complimented the fresh take on imagery leaving towards a typically futuristic and dystopian approach.

This then filtered into the Transference label they release their music on – the visual identity dictating the approach to the release artwork, launch campaigns across socials and supporting animations for the music itself.

Their vision didn't stop there as Lee's aim was to also launch their new 'Production Sessions' offering. A place where musicians join online group sessions working on productions as a collective, learning advanced techniques in the process. The first sessions started in 2020 as the world paused due to the pandemic, and proved to be a creative and positive outlet during difficult times.

The label, releases, production sessions and recently launched Transference Radio continue to gather pace with much more to come in the following months.

Check out the site

What we did
Animation
Visual Identity

Creative Direction
Design & Art Direction
Website - Design, Build & CMS
Motion

 

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TRANSFERENCE

The return of the label and new music

The Transference relaunch in 2022 sees the latest release showcasing the outputs from the Future Engineers online Production Sessions.

The sessions have evolved into two collectives operating remotely and in different timezones, each working to deliver brand new pieces of forward-thinking atmospheric drum & bass.

Working closely with the Future Engineers the studio created the sleeve artwork, launch campaign, and full-length mood videos for the two singles.

Selected Works

AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

Inflection Point - RebrandBranding, Identity

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Resonance - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Nookie - In @ The Deep End LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London