FUTURE ENGINEERS
Visual Identity
In 2001 I worked on various sleeve designs for the Future Engineers whilst working in the design department at Good Looking Records. Fast forward to 2021, and following a long overdue catch-up, they briefed me to refresh their visual identity.
Lee from Future Engineers wanted something fresh and contemporary that would give them a base to relaunch the label and music. So we worked from the ground up producing a completely new look and feel, centred around the new 'FE' logo marque. An updated typography and graphic system complimented the fresh take on imagery leaving towards a typically futuristic and dystopian approach.
This then filtered into the Transference label they release their music on – the visual identity dictating the approach to the release artwork, launch campaigns across socials and supporting animations for the music itself.
Their vision didn't stop there as Lee's aim was to also launch their new 'Production Sessions' offering. A place where musicians join online group sessions working on productions as a collective, learning advanced techniques in the process. The first sessions started in 2020 as the world paused due to the pandemic, and proved to be a creative and positive outlet during difficult times.
The label, releases, production sessions and recently launched Transference Radio continue to gather pace with much more to come in the following months.
Check out the site
What we did
Animation
Visual Identity
Creative Direction
Design & Art Direction
Website - Design, Build & CMS
Motion
TRANSFERENCE
The return of the label and new music
The Transference relaunch in 2022 sees the latest release showcasing the outputs from the Future Engineers online Production Sessions.
The sessions have evolved into two collectives operating remotely and in different timezones, each working to deliver brand new pieces of forward-thinking atmospheric drum & bass.
Working closely with the Future Engineers the studio created the sleeve artwork, launch campaign, and full-length mood videos for the two singles.
Selected Works
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
Enquiries →