
Datahai
Visual Identity – Refresh
Since developing the visual identity for Datahai back in 2020, the boutique data consultancy has gone from strength to strength. The founder, Andy, was looking to give the visual identity an overhaul and a refreshed look and feel to move forward with in 2025.
The new identity introduces a completely new logo, logotype, typography and colour palette, with a more contemporary take on data and IT.
The new marque stays with the D as the lead, this time featuring a flashing pixel motif. I wanted to give the identity a slightly retro feel and a very subtle nod towards the world of video games, something Andy has a huge passion for. The use of Space Grotesk for the logotype and typography helps further that slightly more playful feel, whilst the new colour and grad system make things feel more contemporary, digital and dynamic.
We also designed and built a new site with a fully accessible CMS system.
What we did
Brand Identity
Creative Direction
Design & Art Direction
Website Design & Build








Selected Works


































































Gareth Paul Jones Studio is an independent multidisciplinary London-based design studio for changemaker brands.
Want to collaborate?
Get in touch →
© 2025 Gareth Paul Jones Studio | London