O2 / War Child / BRITs
Brand Refresh
'War Child BRITs Week together with O2 gave fans the opportunity to see the biggest names in music in intimate venues, including The 1975, Anne Marie, Mabel, Enter Shikari, Tom Walker and more. This year each artist performed for a unique child, and all children affected by war.'
We were briefed by O2 to refresh the look and feel for the 2019 O2 War Child BRITs Week series of events. The key challenge was to find a balance between each partner and their respective brand worlds.
Working closely with Hyperslice we developed an adaptive wave brand system that represented abstract sound waveforms and their movement - the idea being to have reactive visuals on the live event nights. The indentity combined the lead brand colours, blue and red, which allowed the equal brand attribution. The wave form visuals were then applied across digital, screen and print.
The series of events help raise a further £650,000 for charity, adding to the £4m raised across the 10 years leading up to the 2019 event.
View the event highlights here →
What we did
Animation
Brand Identity
Creative Direction
Design & Art Direction
Credits
Commisioned by
Creative Concept
Design
Motion
O2
Gareth Paul Jones Studio
Gareth Paul Jones Studio
Selected Works
THRIVE TOUR 2026Branding, Identity
Datahai - Brand RefreshBrand Identity
GARAMOND - THESE TIMES EPArt Direction, Creative Direction, Sleeve Design
GARAMOND - NEON NIGHTS EPArt Direction, Creative Direction, Sleeve Design
GARAMOND - 'Neon Dawn'Art Direction, Creative Direction, Music Production, Sleeve Design
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
Kitchen in The Wild - WebsiteDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
O2 SuperbashVisual Identity, Campaign
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
Verdant - Team TeeArt Direction, Creative Direction, Apparel
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
POLE - Film TitlesArt Direction, Visual Identity, Film Titles
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The DropArt Direction, Creative Direction, Visual Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design
Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design
Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design
Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
Can We Just AskBrand Identity
Grimm Tales IIArt Direction, Branding, Identity
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Cube HausArt Direction, Creative Direction, Design
Above Sea LevelArt Direction, Creative Direction, Design
Mint & CoBrand Identity
O2 Silver Clef AwardsBrand Identity
Mare Rae - Reach Out To MeArt Direction, Sleeve Design
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Studio X - Volume 1Sleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Cat Footwear - Make a SceneCampaign, Visual Identity, Typography
Lacoste - Colour DNAArtwork, Campaign
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Divided SeriesArt Direction, Creative Direction, Photography
We are a London-based design studio for changemaker brands.
Say hello
mail@garethpjones.com
+44 7769 738 040
© 2026 Gareth Paul Jones Studio | London | Barcelona