The O2

Destination Campaign 2022/23


Following the work we produced for the previous Destination campaign, The O2 briefed us to update the creative for 2022/23. The creative strategy work saw several concepts and themes put forward until we arrived at 'All under one iconic roof', which was in part an evolution of a previous campaign from 2012. This time the creative focussed on the idea of a top-down view of the arena, with a graphic system that revealed the vast number of activities available at The O2. 

Initially, the rollout focussed on the 'All under one iconic roof' strapline. It was then adapted to cover ICON with an 'Outlet shopping at The O2' creative adapt, as well as a bespoke Christmas season rollout. 

The campaign also had to deliver full motion possibilities, so we developed an animation system working with the artist and animator Steven Quinn, who helped bring the campaign to life.

Visit the The O2 →

What we did

Creative Direction
Design & Art Direction
Campaign Rollout

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Selected Works

AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

Inflection Point - RebrandBranding, Identity

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Resonance - BrandingArt Direction, Creative Direction, Music Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Nookie - In @ The Deep End LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London