The O2
Destination Campaign 2022/23
Following the work we produced for the previous Destination campaign, The O2 briefed us to update the creative for 2022/23. The creative strategy work saw several concepts and themes put forward until we arrived at 'All under one iconic roof', which was in part an evolution of a previous campaign from 2012. This time the creative focussed on the idea of a top-down view of the arena, with a graphic system that revealed the vast number of activities available at The O2.
Initially, the rollout focussed on the 'All under one iconic roof' strapline. It was then adapted to cover ICON with an 'Outlet shopping at The O2' creative adapt, as well as a bespoke Christmas season rollout.
The campaign also had to deliver full motion possibilities, so we developed an animation system working with the artist and animator Steven Quinn, who helped bring the campaign to life.
What we did
Creative Direction
Design & Art Direction
Campaign Rollout
Selected Works
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
Kitchen in The Wild - WebsiteDigital, Website Design
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Verdant - Team TeeArt Direction, Creative Direction, Apparel
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
POLE - FilmArt Direction, Visual Identity, Film Titles
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design
Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design
Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design
Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Mint & CoBrand Identity
O2 Silver Clef AwardsBrand Identity
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
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© 2023 Gareth Paul Jones Studio Ltd | London