The O2
We're Back Campaign 2021
To help support a reopening phase post the pandemic in 2021, The O2 briefed us to create a bold, impactful campaign to celebrate the return of Live Music. We developed a typographic treatment that conveyed the four pieces of messaging around the theme.
The rollout covered OOH around Greenwich and numerous touchpoints in and around the arena, including the large-scale hanging banners in the main arena entrance.
The campaign also had to deliver full motion possibilities, so we developed an animation system working with the artist and animator Steven Quinn, who helped bring the campaign to life.
What we did
Creative Direction
Design & Art Direction
Campaign Rollout
Selected Works
O2 Silver Clef Awards 2023Brand Identity, Campaign
Inflection Point - RebrandBranding, Identity
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
Resonance - BrandingArt Direction, Creative Direction, Music Design
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
Up at The O2 – Experience RefreshProject type
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Good Looking Records EP SleevesSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
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