Kuano
Brand Identity

Kuano is an industry-leading team of physicists, chemists, and computer scientists committed to using cutting-edge technologies that combine drug discovery to make a difference in people’s lives. Kuano's approach is to combine state-of-the-art simulation and AI to add quantum detail to structure-based drug discovery. Our unique fusion of drug hunting and technology expertise allows us to illuminate new areas of chemical space enabling the design of next-generation medicines.

Kuano needed a brand new look and feel as they developed their offering in 2020. They were looking for something fresh and bold, that would set them apart in their sector. We wanted to move away from the more obvious 'dark tech' approach so built around electric blue as the principal brand colour. A simple abstract origami-esque 'K' marque was developed, the idea being it alluded to both 2D and 3D environments and would be bought to life in motion – folding, revealing, and morphing into various configurations.

The brand work is still very much in progress and we continue to work in the background, ahead of more updates in 2023.

Check out their interim site →

What we did

Brand Identity
Brand Strategy

Creative Direction
Design & Art Direction

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Selected Works

O2 Silver Clef Awards 2023Brand Identity, Campaign

Inflection Point - RebrandBranding, Identity

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

Resonance - BrandingArt Direction, Creative Direction, Music Design

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Good Looking Records EP SleevesSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London