Up at The O2

Creative Refresh

 
We were briefed by the Up at The O2 team to refresh the brand experience for 2020, updating the existing theme that had been in place for the past 8 years. I was actually lead Designer on the project the first time around, so it was a privilege to lead the new update this time around.

Working alongside creative copywriter Jo Ring and all-round designer, illustrator and long time collaborator Jim Wright we developed a creative concept around 'Discover something different'. Loosely translated it allowed us to showcase the experience in unexpected ways, using super graphics and typography to engage with the visitors, before and after their climb.

We worked from creative concept through to full design, production and installation.

Book a climb (soon) →

What we did
Brand Identity
Creative Direction
Design & Art Direction
Project Management

gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-02
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-03
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-06
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-07
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-08
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-09
gareth-paul-jones-studio-design-up-at-the-o2-refresh-case-study-10

Selected Works

O2 Silver Clef Awards 2023Brand Identity, Campaign

Inflection Point - RebrandBranding, Identity

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

The DropArt Direction, Branding, Identity

Resonance - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

Feel Better, Live MoreBranding, Identity

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Good Looking Records EP SleevesSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London