Up at The O2
Experience Refresh
The studio was briefed by the Up at The O2 team to refresh the brand experience for 2020, updating the existing theme that had been in place for the past 8 years. I was Head of Design at pd3 when the experience was first created, so it was a privilege to lead the full refresh this time around.
Working alongside a small team including creative copywriter Jo Ring and all-round designer, illustrator, and long-time collaborator Jim Wright we developed a creative theme around 'Discover something different'. Loosely translated it allowed us to showcase the experience in unexpected ways, using super graphics, typography and various special builds to engage with the visitors, before and after their climb.
We worked from creative concept(s) through to full design, production, and installation (handled by The O2's internal build specialists) - with both the North and South base camps featuring bespoke painting, printing, and special build features throughout the spaces.
What we did
Brand Identity
Creative Direction
Design & Art Direction
Project Management
Selected Works
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
Kitchen in The Wild - WebsiteDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
O2 SuperbashVisual Identity, Campaign
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
Verdant - Team TeeArt Direction, Creative Direction, Apparel
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
POLE - Film TitlesArt Direction, Visual Identity, Film Titles
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The DropArt Direction, Branding, Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design
Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design
Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design
Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
Can We Just AskBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
Grimm Tales IIArt Direction, Branding, Identity
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Cube HausArt Direction, Creative Direction, Design
Above Sea LevelArt Direction, Creative Direction, Design
Mint & CoBrand Identity
O2 Silver Clef AwardsBrand Identity
Mare Rae - Reach Out To MeArt Direction, Sleeve Design
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Studio X - Volume 1Sleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Cat Footwear - Make a SceneCampaign, Visual Identity, Typography
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
Enquiries →
© 2023 Gareth Paul Jones Studio Ltd | London