The O2

CLIMB Campaign


‘CLIMB’ is a playful and epically sized cross-channel campaign for Up at The O2 - one of London’s leading attractions that spans the iconic roof of The O2 arena. 

A creative update was briefed with the view to the team wanting a campaign that looked to move away from either pure illustration or photography, so we developed a look and feel that sat somewhere in the middle, with the oversized CLIMB typography taking centre stage on the roof walk itself.

Creative concept and design by Gareth Paul Jones studio, working closely with the internal team at The O2. 3D visualisation by the talented Terence Tackie @oneofthree.

Visit Up at The O2 →

What we did

Creative Direction
Design & Art Direction
Campaign Rollout
3D Design

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Selected Works

AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

Inflection Point - RebrandBranding, Identity

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Resonance - BrandingArt Direction, Creative Direction, Music Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Under The SkinBrand Identity

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital

Contact

Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.

Address
2nd Floor, Main Yard Studios, 

90 Wallis Road
,
London
 E9 5LN
Enquiries →

© 2023 Gareth Paul Jones Studio Ltd | London