The O2
CLIMB Campaign
‘CLIMB’ is a playful and epically sized cross-channel campaign for Up at The O2 - one of London’s leading attractions that spans the iconic roof of The O2 arena.
A creative update was briefed with the view to the team wanting a campaign that looked to move away from either pure illustration or photography, so we developed a look and feel that sat somewhere in the middle, with the oversized CLIMB typography taking centre stage on the roof walk itself.
Creative concept and design by Gareth Paul Jones studio, working closely with the internal team at The O2. 3D visualisation by the talented Terence Tackie @oneofthree.
What we did
Creative Direction
Design & Art Direction
Campaign Rollout
3D Design
Selected Works
O2 Silver Clef Awards 2023Brand Identity, Campaign
Inflection Point - RebrandBranding, Identity
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
Resonance - BrandingArt Direction, Creative Direction, Music Design
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
Up at The O2 – Experience RefreshProject type
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Good Looking Records EP SleevesSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
Enquiries →