
Outlet Shopping at The O2
Christmas Destination Campaign 2023
Following the Destination campaigns for The O2, we were briefed to adapt a bespoke festive version for Outlet Shopping at The O2, which itself had recently rebranded from ICON.
The creative update featured the inclusion of gold glitter and baubles, with glitter versions of the graphic segment dividers - which was also a way to showcase the new gold colour available in the OSATO2 brand colour palette.
The campaign then had an extensive OOH rollout in the build-up to Christmas.
What we did
Creative Direction
Design & Art Direction
Campaign Rollout




Selected Works

MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design

MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design

BREAKS TeesArt Direction, Creative Direction, Apparel

Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design

Newtype - Visual IdentityArt Direction, Creative Direction, Music Design

GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

Inflection Point - RebrandBranding, Identity

Kitchen in The Wild - WebsiteDigital, Website Design

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Verdant - Team TeeArt Direction, Creative Direction, Apparel

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design

POLE - FilmArt Direction, Visual Identity, Film Titles

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design

Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design

Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design

Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design

MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

Up at The O2 – Experience RefreshProject type

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Nookie - In @ The Deep End LPSleeve Design, Music Design

Blame - Into The Void LPSleeve Design, Music Design

Future Engineers - Unused ArtworkSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital
Contact
Gareth Paul Jones Studio is an independent multidisciplinary London-based Design Studio, that creates well-thought, beautiful design.
Address
2nd Floor, Main Yard Studios,
90 Wallis Road
, London
E9 5LN
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