Lacoste
Colour DNA
Artwork & Campaign
We were briefed by Lacoste to reignite interest in the classic Lacoste Polo shirt. They wanted to drive footfall in-store and spur a sales uplift, so we created the Lacoste Colour DNA campaign.
Customers could pop into Lacoste stores and pick a polo style that truly reflects the person’s personality.
Together with a renowned colour psychologist, we created four main colour palettes based on the huge spring/summer Lacoste polo collection. In-store customers could participate via kiosks or printed questionnaires to find out their true colour personality. Polos were cleverly displayed via personality types and directed by POS. Online, a dedicated microsite and Facebook app allowed customers to produce their own personality type business card, which also had a voucher incorporated.
Designed while working as Head of Design at pd3.
What we did
Art Direction
Campaign Rollout
Creative Direction
Design
Digital
In-store graphics
Selected Works
Datahai - Brand RefreshBrand Identity
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
Kitchen in The Wild - WebsiteDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
O2 SuperbashVisual Identity, Campaign
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Feel Better, Live MoreBranding, Identity
Verdant - Team TeeArt Direction, Creative Direction, Apparel
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
POLE - Film TitlesArt Direction, Visual Identity, Film Titles
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The DropArt Direction, Creative Direction, Visual Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design
Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design
Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design
Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
Can We Just AskBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
Grimm Tales IIArt Direction, Branding, Identity
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Cube HausArt Direction, Creative Direction, Design
Above Sea LevelArt Direction, Creative Direction, Design
Under The Skin - Season 2Brand Identity
Under The SkinBrand Identity
Mint & CoBrand Identity
O2 Silver Clef AwardsBrand Identity
Mare Rae - Reach Out To MeArt Direction, Sleeve Design
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Studio X - Volume 1Sleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Cat Footwear - Make a SceneCampaign, Visual Identity, Typography
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Divided SeriesArt Direction, Creative Direction, Photography
Gareth Paul Jones Studio is an independent multidisciplinary London-based design studio for changemaker brands.
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