
POLE - A short film
Visual Identity
Film poster and visual identity for POLE - a short film by photographer and artist Matt Hass.
Matt had a clear vision for the visual treatment with Polish communist era film titles being our initial start point. He had also recently worked on a painting which he thought might lend itself to the lead creative for the film and poster. Pulling all of this together I then created the bespoke type treatment, leading with a bold oversized version of 'POLE' - almost stamping over the visuals.
The visual identity was then adapted to the tiles and credits for the film, the promotional poster campaign and a bespoke beer bottle used within the film itself.
Matt goes on to describe his inspiration behind the film:
“I saw an altercation at Watford Junction station in 2019, and I’m quite an awkward guy, never had a fight. I felt powerless as a gang set upon this couple and the couple.
“I think there was some sort of other reason for the tension between the two people. I remember sitting there as an observer and when I got off Watford Junction I called my friend straight up who’s a composer, and I said for the first time in my life I’m going to write something because of a reaction – my artistic reaction to something.
“I’m going to turn it into a piece of art because I was unable to get involved or help.”
What we did
Brand Identity
Creative Direction
Design & Art Direction



Selected Works

MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design

MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design

BREAKS TeesArt Direction, Creative Direction, Apparel

Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design

Newtype - Visual IdentityArt Direction, Creative Direction, Music Design

GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design

O2 Silver Clef Awards 2023Brand Identity, Campaign

GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design

Inflection Point - RebrandBranding, Identity

Kitchen in The Wild - WebsiteDigital, Website Design

IFS.ai - MicrositeDigital, Website Design

SWAMP XP - MicrositeDigital, Website Design

Dr Regina Sala - Brand IdentityBranding, Strategy, Digital

Kuano - Brand IdentityBranding, Identity

The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign

Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign

Verdant - Team TeeArt Direction, Creative Direction, Apparel

Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign

The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign

Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design

Feel Better, Live MoreBranding, Identity

The DropArt Direction, Branding, Identity

SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design

Future Engineers - Larni/DisconnectArt Direction, Creative Direction, Sleeve Design

Future Engineers - Circadian/ImmersiveArt Direction, Creative Direction, Sleeve Design

Transference - Re:frame / Audio Syndicate (PS001)Art Direction, Creative Direction, Music Design

Transference - Re:frame / Audio Syndicate (PS002)Art Direction, Creative Direction, Music Design

MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design

Future Engineers - BrandingArt Direction, Creative Direction, Music Design

Up at The O2 – Experience RefreshProject type

MONOLITH EPArt Direction, Creative Direction, Sleeve Design

DatahaiBrand Identity

O2 War Child Brits WeekArt Direction, Creative Direction, Design

The O2 Destination CampaignArt Direction, Creative Direction, 3D

Can We Just AskBrand Identity

Genuwine ImportsArt Direction, Brand Identity, Creative Direction

VinterestBrand Identity

Above Sea LevelArt Direction, Creative Direction, Design

Cube HausArt Direction, Creative Direction, Design

Mint & CoBrand Identity

O2 Silver Clef AwardsBrand Identity

Good Looking Records EP SleevesSleeve Design, Music Design

Good Looking Records 12" SleevesSleeve Design, Music Design

Visions - Looking Good RecordsSleeve Design, Music Design

Makoto - Human Elements LPSleeve Design, Music Design

Makoto - Progression SessionsSleeve Design, Music Design

Nookie - In @ The Deep End LPSleeve Design, Music Design

Blame - Into The Void LPSleeve Design, Music Design

Future Engineers - Unused ArtworkSleeve Design, Music Design

Grimm TalesArt Direction, Branding, Identity

Grimm Tales IIArt Direction, Branding, Identity

Richard Pryor Live in ConcertBranding, Identity, Typography

BeeGees Number OnesArt Direction, Sleeve Design

ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design

7788 ARTArt Direction, Creative Direction, Photography

ActionAid - Strategy 2028Strategy, Digital

ActionAid - Power ProjectStrategy, Digital
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