POLE - A short film
Visual Identity
Film poster and visual identity for POLE - a short film by photographer and artist Matt Hass.
Matt had a clear vision for the visual treatment with Polish communist era film titles being our initial start point. He had also recently worked on a painting which he thought might lend itself to the lead creative for the film and poster. Pulling all of this together I then created the bespoke type treatment, leading with a bold oversized version of 'POLE' - almost stamping over the visuals.
The visual identity was then adapted to the tiles and credits for the film, the promotional poster campaign and a bespoke beer bottle used within the film itself.
Matt goes on to describe his inspiration behind the film:
“I saw an altercation at Watford Junction station in 2019, and I’m quite an awkward guy, never had a fight. I felt powerless as a gang set upon this couple and the couple.
“I think there was some sort of other reason for the tension between the two people. I remember sitting there as an observer and when I got off Watford Junction I called my friend straight up who’s a composer, and I said for the first time in my life I’m going to write something because of a reaction – my artistic reaction to something.
“I’m going to turn it into a piece of art because I was unable to get involved or help.”
What we did
Brand Identity
Creative Direction
Design & Art Direction
Selected Works
MC Conrad - Connatural LPArt Direction, Creative Direction, Sleeve Design
MC Conrad - ‘Promised Land ft. Aquariid’ (DJ Marky & Makoto remix)Art Direction, Creative Direction, Sleeve Design
BREAKS TeesArt Direction, Creative Direction, Apparel
Woken Balance - Visual IdentityArt Direction, Creative Direction, Music Design
Newtype - Visual IdentityArt Direction, Creative Direction, Music Design
GARAMOND - LA ISLA EPArt Direction, Creative Direction, Sleeve Design
O2 Silver Clef Awards 2023Brand Identity, Campaign
GARAMOND - AQUA GROOVE EPArt Direction, Creative Direction, Sleeve Design
Inflection Point - RebrandBranding, Identity
IFS.ai - MicrositeDigital, Website Design
SWAMP XP - MicrositeDigital, Website Design
Dr Regina Sala - Brand IdentityBranding, Strategy, Digital
Kuano - Brand IdentityBranding, Identity
The O2 Destination Campaign 2022/23Art Direction, Creative Direction, Campaign
Up at The O2 - CLIMB CampaignArt Direction, Creative Direction, Campaign
Outlet Shopping at The O2 – Christmas Destination Campaign 2023Art Direction, Creative Direction, Campaign
The O2 We're Back Campaign 2021Art Direction, Creative Direction, Campaign
Senzeru - Elsewhen LPArt Direction, Creative Direction, Sleeve Design
Feel Better, Live MoreBranding, Identity
The DropArt Direction, Branding, Identity
SEMPERVIREN EPArt Direction, Creative Direction, Sleeve Design
MC Conrad Presents Resonance - Visual IdentityArt Direction, Creative Direction, Music Design
Future Engineers - BrandingArt Direction, Creative Direction, Music Design
Up at The O2 – Experience RefreshProject type
MONOLITH EPArt Direction, Creative Direction, Sleeve Design
DatahaiBrand Identity
O2 War Child Brits WeekArt Direction, Creative Direction, Design
The O2 Destination CampaignArt Direction, Creative Direction, 3D
Can We Just AskBrand Identity
Genuwine ImportsArt Direction, Brand Identity, Creative Direction
VinterestBrand Identity
Above Sea LevelArt Direction, Creative Direction, Design
Cube HausArt Direction, Creative Direction, Design
Under The SkinBrand Identity
Mint & CoBrand Identity
Under The Skin - Season 2Brand Identity
O2 Silver Clef AwardsBrand Identity
Good Looking Records EP SleevesSleeve Design, Music Design
Good Looking Records 12" SleevesSleeve Design, Music Design
Visions - Looking Good RecordsSleeve Design, Music Design
Makoto - Human Elements LPSleeve Design, Music Design
Makoto - Progression SessionsSleeve Design, Music Design
Nookie - In @ The Deep End LPSleeve Design, Music Design
Future Engineers - Unused ArtworkSleeve Design, Music Design
Blame - Into The Void LPSleeve Design, Music Design
Grimm TalesArt Direction, Branding, Identity
Grimm Tales IIArt Direction, Branding, Identity
Richard Pryor Live in ConcertBranding, Identity, Typography
BeeGees Number OnesArt Direction, Sleeve Design
ALMA HERMOSA EPArt Direction, Creative Direction, Sleeve Design
7788 ARTArt Direction, Creative Direction, Photography
ActionAid - Strategy 2028Strategy, Digital
ActionAid - Power ProjectStrategy, Digital
Gareth Paul Jones Studio is an independent multidisciplinary London-based design studio for changemaker brands.
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